Image: @gwynethpaltrow Instagram
Just when you thought Goop was already everywhere, it's now going to be sitting on the shelf at your local newsagent.
Women's Wear Daily have reported that Gwyneth Paltrow's popular lifestyle blog will be heading into the world of print magazines.
The idea reportedly originated in a conversation Gwenyth was having with American Vogue's editor-in-chief Anna Wintour.
The magazine will be distributed and published by Conde Nast, the same company that currently produce Vogue and Vanity Fair.
Gwenyth told Women's Wear Daily that working with Anna and Conde Nast will be an exciting way to reach Goop's loyal following.
“Collaborating with her and Condé Nast on this multiplatform content partnership, anchored by Goop’s emergence into a physical entity, was an opportunity for us to push our boundaries visually and deliver Goop’s point of view to consumers in new, dynamic ways.”
Anna also told the website that she believes Goop has a wonderful "vision" that she hopes to translate clearly on the pages of the publication.
“I’ve long known Gwyneth to have wonderful taste and vision — but with Goop she has built something remarkable, a thoroughly modern take on how we live today.
Goop and Condé Nast are natural partners and I’m excited she’s bringing her point of view to the company. We all look forward to working with her and her team.”
So, whether you're a fan of steaming your lady bits and replacing your sugar with fancy sweet syrups, or not, Goop Magazine is coming for you!
It's supposed to hit newsstands as soon as September, so keep your eyes peeled people!