Image: @thehealthyherbivore Instagram
For years, Skittles have urged consumers to "taste the rainbow" but now, they've decided to give away their rainbow in support of the LBGTQ community during Pride Month.
The company has released a series of limited edition black and white packets of Skittles to celebrate Pride and fans are thrilled.
The back of the packets explain that “during Pride, only one rainbow matters.
"So we’ve given up ours to show support.”
The skittles themselves are now white, with the iconic "S" printed in black on the top of each burst.
If you're worried that your favourite snacks would taste different without their colours, don't panic, the Skittles are still chock full of fruity goodness.
The only problem is, some fans are struggling to pick out their least favourite flavours now that the rainbow has disappeared.
What do you think of the new packaging?
Let us know in the comments!