Christmas and New Years are officially over which means only one thing, the preparations for Easter have begun - because, as mainstream consumerism's slogan goes, "there's no rest for the weary."
As we switch over from the end of year festivities to Easter, everyone's sweet tooth is revving up for all the chocolate about to be consumed, or more specifically - all the Creme Eggs about to be consumed.
And just in case the general population's addiction to Cadbury's perfect treat wasn't already at an all time high, the chocolate giants have decided to release an elusive limited edition white chocolate Creme Egg in the UK.
YES A WHITE CHOCOLATE CREME EGG!
Why elusive, you ask? Well, the sneaky bastards have disguised the white Creme Eggs as your standard milk chocolate Creme Egg - so, you won't know what you have until after your purchase.
But the fun disguise isn't the only thing that has the UK on a ravenous egg-hunt - the white eggs could actually land you a hefty sum of prize money!
Anyone lucky enough to get their chocolatey-fingers on a white Creme Egg is in with the chance to win up to £2,000 cash, or prizes worth either £1,000 or £100.