Mars, Snickers, Milky Way To 'Go Green" With New Recyclable Paper-Based Packaging
“A significant step for us”
Mars Wrigley
One of Australia’s leading snacks and treats brand has announced a world-first paper-based packaging which is set to eliminate 360 tonnes of plastic.
Mars Wrigley Australia announced on Tuesday that all Australian made chocolate bars will be packaged in materials that can be recycled via traditions kerbside recycling.
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From April 2023, MARS BAR®, SNICKERS® and MILKY WAY® will be packaged in the paper-based packaging.
Once the transition to the new packaging is Mars Wrigley is set to eliminate more than 360 tonnes of plastic from its value chain contributing to its aim of creating a circular economy and achieving the 2025 national packaging targets.
The new sustainably sourced paper-based packaging is a result of extensive R&D trials and locally driven innovation from Mars Wrigley’s manufacturing site in Ballarat.
General Manager of Mars Wrigley Australia Andrew Leakey said transition “marks a significant milestone in our sustainability journey”.
“Mars’ ongoing investment in local R&D has allowed us to be agile and create solutions that have a positive impact on our environment, meet our stringent quality and food safety standards but are also convenient for our consumers to recycle via kerbside recycling.
“This was crucially important for us as we wanted to ensure consumers had easy access to recycle our new paper-based packaging.”
“As one of the largest snacks and treats manufacturers in Australia, Mars has a responsibility to reduce our environmental footprint right across our business, including packaging.
“The launch of our new paper-based packaging is a significant step for us towards our local and global packaging targets."
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