Tourism WA Dumps George Calombaris As Face Of Ad Campaign

Reports recouping costs


Article heading image for Tourism WA Dumps George Calombaris As Face Of Ad Campaign

Tourism Western Australia has hit pause on a campaign featuring George Calombaris after he was fined for ripping off worked close to $8 million.

The Fair Work Ombudsman last week fined the Masterchef judge and his Made Establishment company $200,000 for underpaying hundreds of staff.

Now the West Australian government has suspended all ads in their “Create Your Own Gourmet Escape in WA” tourism campaign, which feature Calombaris.

“We’ve paused all of our work with George for now and we’re talking to his management about recouping some of our costs that we’ve paid him,” tourism WA managing director Brodie Carr told press. 

“We’ll continue the campaign that we’re doing with Masterchef but probably not with George,” he said.

It’s not known how much Calombaris, was paid for the campaign.

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22 July 2019




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