Coles is on the hunt for the the nation's shopper who is most obsessed with their mini collectables: the “Ultimate Little Shopper”.
The supermarket is asking people who to submit a photo to social media explaining exactly why they are the Ultimate Little Shopper and winners will receive a cash prize.
If you’ve been living under a rock, the Coles Little Shop campaign gives customers a free small, miniature product for every $30 they spend in store. The campaign will wrap up in a few weeks.
While it’s had some shoppers in a frenzy there has been criticism from environmental groups who say the plastic is unnecessary.