Sephora's Launching A Concept Store INSIDE An Iconic Department Store

Melbourne’s getting another Sephora store – and it’s going to be inside one of our fave department stores.

The global beauty retailer has announced they’ll be launching a new concept store inside the David Jones Melbourne Flagship store one Bourke Street this spring.

The company says the store will have a more refined look and feel – as well as an exclusive assortment of brands.

The international beauty retailer already has 14 stores in Australia after joining the market in 2014.

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