It has been 16 years since the Morcombe families life was turned upside down.
A young Daniel abducted when going about a normal day.
His parents Bruce and Denise since this day have worked tirelessly. From the hunt for answers to the protection of other families.
Bruce is in Mount Isa and caught up with JB this morning on Hit 102.5 to talk about the school visits he is doing this week in the area.
He also shared an important message for the kids about rodeo time, listen here:
Now 16 years on the message continues from this amazing family as they travel around Australia, spreading the message and educating the kids on how to stay safe and how to be smart if the unthinkable does occur.
On Ya Bruce!