Since it was unveiled on Friday, the newest addition to our city has got locals talking.
The next time you're driving towards Victoria Bridge from Boundary Street, be on the look out for a HUGE 'Townsville' sign.
The all white creation has been erected in time for our local Commonwealth Games celebrations, and now everyone is having their say.
Some are enjoying it and the iconic backdrop, while others have raised concerns about graffiti and vandalism.
The structure has already become popular on Instagram, with many stopping for a snap over the weekend.
What do you reckon? We actually love it! Tell us on Facebook.