The City of Fremantle is joining a variety of growing community efforts to rally behind the strawberry industry following the needle contamination.
Fremantle has announced a Strawberry Sunday festival to instil confidence in local growers.
Mayor Brad Pettit said the festival a response to a plea for help from local strawberry seller John Da Silva, whose business has suffered significantly following the contamination crisis.
“I think it was a case of it was looking pretty desperate for them and it couldn’t have come at a worse time. We met with him and we agreed to pull together this mini festival,” Mr Pettit said.
“I think there’s that real sense (among locals) of wanting to get behind them and demonstrate confidence in the local industry and help the growers.”
The city's cappuccino strip café's will be given 25,000 punnets of strawberries to promote a variety of dishes that highlight the berry on the day.
A Facebook event has been created for the festival with hundreds of locals responding to it.
Mr Da Silva said he hoped the public support could restore faith in the country's strawberry industry.
“I know there’s growers, I know they’ve been waiting for the strawberry season to start. There’s no income while they’re preparing the soil and now the season’s about to start and there’s no income now either,” he said.
“Demand and supply is a wonderful thing, if we can create the demand then the growers may come out of their financial hardship.”
When: 12pm - 3pm
Where: Cappuccino Strip, South Terrace, Fremantle
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