World rugby bosses have chosen New Zealand over the Hunter to host the Women's Rugby World Cup in 2021.
Despite Australian officials making a strong presentation to the game's head honchos in Dublin this morning, it wasn't enough to bring the event here.
"We really put out best foot forward. We know that we put a compelling case together, and the presentation went well but unfortunately we didn't get the votes on the day," said Rugby Australia chief executive Raelene Castle.
The tournament would've injected millions into our economy, with 11 teams based throughout the region.
McDonald Jones Stadium would've hosted the final.
World Rugby Chairman Bill Beaumont has congratulated New Zealand for being elected to host the event.
The 2021 tournament will be based in Auckland and Northland. The final will be played at Eden Park, which hosted the 2011 men's Rugby World Cup final.