Women take sexy selfies to compete with other women and climb the social ladder - new research shows.
A new study has revealed women are more likely to take sexy selfies when economic inequality is rising - not sexism.
This is because when there's income inequality - people become more competitive. The researchers say this is because people become more concerned with their social status - and that they want to climb the social ladder.
“Rightly or wrongly, in today’s environment, looking sexy can generate large returns, economically, socially, and personally,” researcher Dr Khandis Blake said.
The findings make sense from an evolutionary point of view.
“In evolutionary terms, these kinds of behaviours are completely rational, even adaptive. The basic idea is that the way people compete for mates, and the things they do to put themselves at the top of the hierarchy are really important. This is where this research fits in – it's all about how women are competing and why they're competing.
“So, when a young woman adjusts her bikini provocatively with her phone at the ready, don’t think of her as vacuous or as a victim. Think of her as a strategic player in a complex social and evolutionary game. She’s out to maximize her lot in life, just like everyone,”