Peter Alexander Pulls Offensive Jumper From The Shelves

Withdrawn after complaints

Peter Alexander Pulls Offensive Jumper From The Shelves Image: Peter Alexander

Clothing brand Peter Alexander has pulled a child’s jumper with the slogan ‘boys will be boys’ from stores following complaints from parents.

Bridie Harris, the Melbourne mum who first raised an issue with the offending jumper, slammed the retailer over the sexist connotations of the words.

“Boys won’t be boys. Boys will be held accountable for their actions,” Ms Harris said in a statement.

“I hate to see an Australian store, who makes such great PJs, put such a sexist statement on a T-shirt intended for young boys. Excusing boys of their behaviour is not a step in the right direction. It’s 2018.” 

Image: Peter Alexander/Facebook

Political commentator Mark Latham was also quick to weigh in on the debate.

“Now this completely innocent phrase has become yet another victim of PC madness. The feminazis say it is a cause of male violence,” he said in a Facebook post.

Despite this claim of ‘PC madness’, Ms Harris’ views were echoed by many other parents on social media.