Closing out 2017 with 13 stores, global beauty retailer SEPHORA has today announced its first new retail location for 2018: Robina Town Centre.
Beauty lovers be prepared to rack up another credit card debt when this rolls into town next month.
Following the success of the Pacific Fair store that opened in 2016, it's clear the demand for beauty on the Gold Coast is serious business.
“With key makeup brands like FENTY BEAUTY, Huda and Anastasia Beverly Hills; niche hair care brands such as IGK, Drybar and OUAI alongside our latest skincare launch Fresh, there will be a huge focus on the new and exclusive.”
- SEPHORA Country Manager Libby Amelia.
New brands aren’t the only thing Gold Coasters can look forward to - the location will be the first in Australia to introduce Virtual Artist technology in-store.
This new concept allows customers to virtually try-on products (Get outta town!) and compare the latest shades of lip and eye must-haves.
“Our teams of talented Beauty Advisors are on-hand to provide foundation matching and a wide variety of makeup services, but the beauty of Virtual Artist is that you can try on hundreds of colours all on your own, and from the traction we have via our app, we know our customers absolutely love it”
- Amelia says
Not that we don't already have a long list of things to try/buy/do across the Coast, best to add SEPHORA to that list too.