It all started more than two decades ago when a bald man with a dream created the first ever Max Brenner in Israel.
Fast forward 20 years, and it's now known worldwide as the 'ultimate experience for chocolate lovers around the globe'.
With 50 locations around the world; three of them on the Coast, but from tomorrow they'll be four.
The Southport chocolate house will throw an extravagant chocolate-filled celebration all day for the grand opening on Friday 22nd December.
Chocoholics will line the streets patiently to receive FREE hot chocolate from 11am -1pm and 20 kilograms of pure dark, milk and white chocolate will be smashed into pieces and shared with anyone willing a part of a chocolate ceremony (No joke!).
The Southport store is a first for Northern end of the Coast, complimenting the other local chains - Surfers Paradise, Robina Town Centre and Coolangatta.
The opening follows the Centre’s recent completion of its $25 million stage one redevelopment project, which saw major upgrades made to the Scarborough Street façade, ground floor concourse and Coles Australia Fair.