Zara is about to go full on futuristic with the launch of their new augmented reality app, that is basically Pokémon Go for fashionistas….
The worldwide megastore will be launching the experience at 120 of its flagship stores around the globe from April 18, so fingers crossed Oz will be one of them!
How does it work?
Well, augmented reality (AR) gives a live view of the physical real world, while it’s augmented by computer-generated info.
In other words, you open the app and point the camera around, and you can see models strutting the latest looks!
You’ll have to download the Zara app to experience this awesome feat, and the app will even allow shoppers to hover their mobiles over a package they order online to see what’s inside on their screens!
Zara is hoping this will breathe a whole new sense of life into everyone’s shopping experience.
We are SO down for this!
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