New Zealand Prime Minister Jacinda Ardern says she won't be saying the name of the man charged with the Christchurch mosque terror attack in an effort to deny him notoriety.
Australian Brenton Tarrant, 28, is reported to be planning to represent himself when he stands trial for shootings last week that killed 50.
There are fears Tarrant, a self-confessed white supremacist who referenced Norwegian mass killer Anders Behring Breivik in his "manifesto", could use the legal process to espouse extremist views.
Ardern said efforts had to be made to prevent giving the gunman the attention he wanted.
"He obviously had a range or reasons for committing this atrocious terrorist attacks. Lifting his profile was one them and that's something we can absolutely deny him," she told reporters.
"One thing I can assure you, you won't hear me speak his name."
Tarrant will return to court in April.