The Weeknd Refuses To Work With H&M Again After Racist Ad 

"Shocked and embarrassed."

8 January 2018

Article heading image for The Weeknd Refuses To Work With H&M Again After Racist Ad 

The Weeknd, real name Abel, has called out H&M after the clothing brand posted a racist photo on their website. 

H&M has come under fire after this photo of a young black boy was posted on their website modelling a hoodie with the words “coolest monkey in the jungle” across it. 


This morning Abel, who worked with H&M to launch his own line with the brand last year, took to Twitter to voice his shock and embarrassment with the photo, stating his offence and announcing he will never work with the company again. 


"Woke up this morning shocked and embarrassed by this photo. i’m deeply offended and will not be working with @hm anymore…” he wrote. 

H&M released a statement to Buiness Insider, writing:  

We understand that many people are upset about the image. We, who work at H&M, can only agree. We are deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we have not only removed the image from our channels, but also the garment from our product offering globally. It is obvious that our routines have not been followed properly. This is without any doubt. We will thoroughly investigate why this happened to prevent this type of mistake from happening again.
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