Own Your Tone is the message we're encouraged to spread this National Skin Cancer Action Week.
In 2017, 187 Townsville locals were diagnosed with melanoma, while in the same 17 died from the cancer.
Due to the climate that we live in- it's scary- but the fact is that Townsville has the highest melanoma figures in all of Australia.
Our country takes out the top spot when it comes to skin cancer cases in the entire world, so now is the time to adopt the #ownyourtone message.
What are you gaining by baking your skin in the sun on the Strand? Absolutely nothing.
Melanomas can develop from freckles or moles that you already have, or they can pop up on your skin over a short period of time.
They can be unpredictable and obviously, deadly.
Take the pledge with us today to #ownyourtone- you may even save a life!