The Important Reason Why Letters Are Disappearing From Adelaide Signs

Have you spotted any missing letters?


11 June 2018

Article heading image for The Important Reason Why Letters Are Disappearing From Adelaide Signs

You may have noticed that a few letters have mysteriously disappeared from signs across the city in major locations like Adelaide Oval, the RAA and Adelaide Zoo.

Turns out this isn’t an act of vandalism or a digital glitch, but a move to draw attentions to blood donation in support of International Missing Type Day.

Get it - missing type!

Major institutions have removed the letters A,B and O from signs today, to highlight the need for donations from all blood types ahead of World Blood Donor Day on Thursday, June 14th.

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