The Christmas Pageant has paired with another local brand as their naming rights sponsor for 2019 and beyond.
From next year, the event will be known as the National Pharmacies Christmas Pageant.
Minister for Trade, Tourism and Investment David Ridgway says "there was strong commercial interest in the market for this partnership and it was important for Events South Australia to secure the right fit. National Pharmacies share the same values of the event and the importance of community."
I spoke with Managing Director Tony Wojciechowski who said his 750 local staff are excited to be involved.
Take a listen here:
They're expected to find ways for National Pharmacies members to get involved too.