The 'beer from up here' is launching a new campaign to get more tourists to FNQ.

The Great Northern Brewing Company are pitching in to boost tourism numbers. 

They've launched a new 5 million dollar campaign, in the form of the trusty billboard. 

Photographs of stunning tropical North Queensland will be showcased throughout the rest of the country. 

The photos have been taken by Sunshine Coast adventure photographer and beer enthusiast Krystle Wright. 

Great Northern's Mick McKeown says more than 80 billboards will go live from today. 

"We're hoping someone sitting in their car on a rainy day in Melbourne or Sydney will look up at a Great Northern billboard and think, 'I'm going to have a cold beer."

Whiile Owner of hospitality and tourism operator of Sun Tourism Jon Hasler says in the past few months we've made headlines for all the wrong reasons. 

"It's going to take a concerted effort to get Queensland back on a traveler's to do list. 

Tourism contributes more than 2 billion dollars to the Far North economy each year.