All hell has broken loose in a French supermarket chain after a promotion advertised Nutella jars as 70% off.
Brawls broke out in the aisles as shoppers scrambled to get their hands on as many jars of the hazelnut spread as possible with police being called to several locations.
The French supermarket Intermarche, usually sells Nutella for 4.70 euros ($7.19 in Australian dollars), but after the discount, the jars only cost 1.41 ($2.16 AUD), and so customers across rushed to their local store to get as many jars as they could.
A video of customers in one supermarket was posted on Twitter and people can be seen shoving each other and shouting as they try to make their way over to the Nutella.
According to the Le Parisien newspaper, the customer started fighting each other in the northern town of Ostricourt, prompting police intervention.
Ferrero, the company that produces Nutella, has released a statement saying that they do not have any close affiliation with Intermarche.
"We want to clarify that the decision for the special offer was taken unilaterally by Intermarche.
"We regret the consequences of this operation, which created confusion and disappointment in the consumers’ minds."
Not ever Intermarche store had mini Nutella riots though, some had customers casually purchasing the spread with no issues at all.
Clearly, the French love Nutella just a bit more than we do...