The Today Show has come up a little red-faced after BBC Breakfast posted a video online comparing one of their former television promos with the current Today ad airing on Channel 9.
Both ads show a family getting ready for their day while the breakfast show on TV delivers news, celebrity interviews and even notifies son Jack to check on his buring toast... yes, they didn’t even change the name.
“👀 We thought this looked familiar!!! 😱😉,” BBC Breakfast wrote on Twitter.
Take a look :
Here are both ads in full if you’re keen to make up your own mind about it:
BBC Breakfast Promo 2016
The Today Show Promo 2018
The Today Show with Georgie Gardner and Karl Stefanovic makes its 2018 premiere tomorrow!