Once again, for the fifth time, rapper Sean Combs has changed his stage name.
We’ve known him as Puff Daddy, Puffy, Diddy, and P.Diddy, but now the 48-year-old has announced he will be going by a new name.
LOVE aka Brother Love!
The ‘Coming Home’ rapper took to Twitter on his birthday to make the announcement:
“Hey y'all. I have some very serious serious news. I've been praying on this. I decided - I know it's risky and I know it's corny to some people - but I decided to change my name again.
"I'm just not who I am before. I'm something different. Some new name is Love aka Brother Love. I will not be answering to Puffy, Diddy, Puffy Daddy or any of my other monikers but Love or Brother Love."
Brother Love is still yet to change his Twitter handle but already he is copping some slack from the wrestling community as professional wrestling personality, Bruce Prichard, has also been known as ‘Brother Love’ since 1988!
We're guessing he didn't expect this reaction!
UPDATE: Diddy has revealed he's just jokin'. Uh, yeah.