Today it has been announced that just two days away from the release of her new album, reputation, Taylor Swift will not be putting the album onto streaming services for a week after it’s released.
Taylor’s record label, Big Machine Records has a big motto that they all live by… and that is “Music Has Value” and nothing screams that more, than Taylor choosing to do this.
reputation is set to hit stores and iTunes this Friday the 10th of November and according to reports, it will be added onto streaming services on the 17th of November or later.
Ever since streaming became popular, Taylor has been extremely vocal about expressing her concerns over the services, not only for herself, but for artists, producers and songwriters across the whole world.
Back in 2014, Taylor temporarily pulled her music from all streaming services.
In 2015, Taylor added her album 1989 onto Apple Music after Apple changed its policies on paying artists and musician's royalties.
Earlier this year in June, Taylor added her entire catalogue onto Spotify.
We live in a time where music is so easy to get, we can stream whatever we want, whenever we want for an extremely cheap price… we all pay a monthly fee and we get whatever we want
Seems great right? Yeah well it is… until you think about the number of people who don’t get the recognition they deserve when it comes to the release.
Imagine… us having to pay for something we want… wow, what a plot twist?
It costs so much money to make an album, so many people behind the scenes who have to support their families; they have their own lives and put so much work into each step of the album.
Going off streams alone, it would be like us putting our all into something, giving our best work, something that has taken years to create… and only getting half the credit.
If we stop purchasing music then the music will eventually stop. It’s a business.
Literally 150 individual streams are equal to one download of a song… just one.
You need 75 million single streams to get Gold on a record and 150 million to get Platinum... you can’t tell me that that’s giving a song the credit it deserves.
When Adele released her comeback album, 25, in 2015 it was not available on any streaming services for literally months… and it still broke records by selling 3.38 million copies in its first week alone.
Taylor’s album 1989 also broke like 283283 records and it finished in the top three in global sales for both 2014 and 2015… all without being on a streaming service.
By putting this statement into practice, it proves that magic is still alive!
Taylor once said, "Music is art, and art is important and rare. Important, rare things are valuable. Valuable things should be paid for,” and I couldn’t agree more.
Taylor Swift’s ‘reputation’ is out November 10, you can pre-order it here.