Chloë Grace Moretz Apologises For Offensive ‘Snow White’ Film Poster

What were they thinking?

Chloë Grace Moretz Apologises For Offensive ‘Snow White’ Film Poster

Image: Chloë Grace Moretz Twitter

The company behind the upcoming Snow White animated film Red Shoes and the 7 Dwarfs has come under fire for displaying a really messed up piece of marketing. 

What the actual what? 

Chloë Grace Moretz joined the rest of us today in a state of outrage when this billboard was brought to everyone’s attention.

The billboard reads: “What if Snow White was no longer beautiful and the 7 Dwarfs no so short?” along with this side by side image.  

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Model and author Tess Holiday tweeted the young actress (who voices Snow White in the film) asking what she thought of the message, writing “How did this get approved by an entire marketing team? Why is it okay to tell young kids being fat = ugly?” 

Chloë was quick to assure everyone that she was unaware of the marketing, posting the following tweets -  

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A spokesman for the film company, Locus Creative Studios, released a statement to Page Six

“Locus Corporation wishes to apologise regarding the first elements of our marketing campaign (in the form of a Cannes billboard and a trailer), which we realise has had the opposite effect from that which was intended.

“Our film, a family comedy, carries a message designed to challenge social prejudices related to standards of physical beauty in society by emphasising the importance of inner beauty.

“We appreciate and are grateful for the constructive criticism of those who brought this to our attention. We sincerely regret any embarrassment or dissatisfaction this mistaken advertising has caused to any of the individual artists or companies involved with the production or future distribution of our film, none of whom had any involvement with creating or approving the now discontinued advertising campaign.”

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