You're most likely all too familiar with the struggle that is putting a child into a booster chair.
Note: Unfortunately these car seats do not meet current Australian safety standards and can not be used here.
There are often legs and arms thrown, tears, screams and sometimes even a limp body as an attempt to avoid being picked up entirely.
It's no fun for either party involved, although when you need to get from point A to B, it's a feat that needs to be conquered.
Which is exactly why any chance the ride could appear somewhat more appealing, you grab at it!
American brand Kids Embrace has concocted the perfect idea to help make buckling up fun!
The store has tied in children's favourite fictional characters with booster seats as an incentive to get them in the damn chair!
Just take a look!
We can just hope that an Aussie outlet picks up on this brilliant idea ASAP!