In honour of International Women's Day, Mattel has released six new empowering Barbies, as well as immortalising Bindi Irwin in her very own doll!
To show young girls that they can be anything, Mattel has just introduced six new 'Never Before' Barbies in job positions that females have yet to hold.
The new Barbies consist of the Chairman of the AFL, Commissioner of the Australian Federal Police, Governor of the Australian Reserve Bank, Head of ASIO, President of the Australian Olympic Committee, and the First Woman on the Moon.
The new dolls have been released in order to highlight the lack of female senior leadership across the country.
Women hold only 12.9% of chair positions, 24.7% of directorships, represent 16.3% of CEOs and 28.5% of key management personnel in Agency reporting organisations, reports the the Australian Government’s Gender Workplace.
Australia's favourite Animal Warrior, Bindi Irwin, has also been inducted into the esteemed range of Shero dolls for her inspiring work in wildlife preservation.
“As a brand that inspires the limitless potential in girls, Barbie will be honouring its largest line up of role models timed to International Women’s Day because we know that you can’t be what you can’t see,” said Lisa McKnight, Senior Vice President and General Manager, Barbie. “Girls have always been able to play out different roles and careers with Barbie and we are thrilled to shine a light on real life role models to remind them that they can be anything.”
Barbie is also urging fans to continue the celebration of awesome, inspiring women in the world through social media by sharing and tagging female role models, while using the hashtag #MoreRoleModels.
Will you be picking up one of these empowering Barbies? Let us know in the Facebook comments!
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