For today's highly Instagrammable news, Nestlé has dropped the world's very first product with the all new Ruby chocolate!
This is very exciting news indeed.
Not only does the entire population's favourite chocolate (objectively) have a new flavour out, it's also millennial pink and looks like it should be sponsored by Hello Kitty.
The flavour has been released in Japan and Korea, and has been named 'Sublime Ruby' after the newly invented pink chocolate made from the Ruby cocoa bean.
Taking to Instagram, Kit Kat made the exciting announcement:
"We’ve launched the world’s first KitKat Chocolatory Sublime Ruby in Japan and Korea — a new product made from the all-natural Ruby cocoa bean with a characteristic pink colour."
Tell me you don't want that in your mouth right now.
According to Barry Callebaut, the Swiss company that introduced Ruby chocolate, the flavour has an "intense taste" similar to berry fruitiness.
*Books next flight to Japan*