To the beautiful people of western Sydney: we have some INCREDIBLE NEWS.
Sephora is set to open its doors in Parramatta after much hype over the Flagship Pitt Street store and desperation for a location out west.
"Since our opening in 2014, we have been inundated with daily phone calls, emails, Facebook messages and Instagram comments about opening in Parramatta," Sephora Australia Country Manager Libby Amelia said.
"It's been four years of scouting for the perfect location and we finally have it!
"To our western Sydney beauty lovers, we've heard your call and we're on our way with all the brands you know and love.
"Think Huda, FENTY BEAUTY by Rihanna and Anastasia Beverly Hills.
"The best in skin, makeup and hair is coming your way."
The store will open in Westfield Parramatta.