Dairy farmers say a 10-cent-a-litre levy on some milk sales at Coles and Woolies just isn't enough to help farmers battling drought .
The supermarkets announced the temporary levy on their three-litre generic milk yesterday, raising the price from $3 to $3.30, with the extra money given to drought-stricken producers.
Woolworths' levy will apply until mid-October, when it plans to introduce a special drought relief range of milk at $1.10 per litre in Queensland, NSW, ACT and Victoria, with funds going to farmers in those states.
Coles will increase the price of its 3-litre branded milk until the end of the year.
But Shane Hickey, the dairy farmer who's video pleading for supermarkets to do the right thing went viral, says it's mostly a publicity stunt, and more needs to be done across other brands.
He spoke to the Hit network this morning, listen now: