Super Retail group has announced it will convert all Amart Sports shops into Rebel Sports stores.
The sports retailer says the move will be finished by October 31. The goal is to concentrate investment and streamline processes
The company told The Age there will be minimal impact to its workers with Amart Sports employees being transferred and redeployed directly into converted Rebel Stores.
Chief executive and managing director Peter Birtles told The Age the move was a response to the changing retail market.
"Coming together under the one single brand will enable our sports division to further accelerate the shift it has made in recent years," he said in a statement on Tuesday.