The Australian Medical Association (AMA) wants to tackle the obesity “public health crisis” with a campaign of shock ads, produced in a similar way to the effective “Quit Smoking” ads.
AMA President Michael Gannon told The Courier Mail many people don’t understand the long-term implications of conditions related to obesity, such as Type 2 diabetes.
“Obesity is a public health crisis and more than 60 per cent of adults are either overweight or obese,” he said.
“We need to try all different kinds of strategies to get the message through. The comparison between the fight against smoking and the fight against obesity is appropriate.”
Almost one third of Australians aged 12 show early signs of pre-diabetes, including insulin resistance.
It comes amid calls from the AMA to the Federal Government to roll out a sugar tax alongside tightening up advertising standards for junk foods.