The sale of Max Brenner has reportedly fallen through, just days after it was announced that investment firm Tozer & Co would step in to save the business from liquidation.
On Thursday this week, there was speculation that the firm had acquired the business, however it has today been announced by liquidators that it would not be going ahead.
"That transaction has not been entered into by the liquidators at this time," a spokesperson said, reports smh.com.au.
"We will continue to trade the company whilst we explore options with the licensor, Max Brenner Industries Ltd, regarding the Max Brenner brand in Australia.
"Today it is business as usual."
A representative of Tozer & Co claimed to only have found out that the deal was off after receiving a press release from the liquidation firm.
The future of Max Brenner remains unclear.