Huge Fine Slapped Over False 'Flushable' Wipes Claims

Don't flush them!

Huge Fine Slapped Over False 'Flushable' Wipes Claims

The Federal Court has ordered manufacturers of the White King flushable wipes to pay $700,000 for making false and misleading representations about the product.

Pental Limited and Pental Products Pty LTD (Pental) were in trouble after statements such as "flushable", "simply wipe over the hard surface of the toilet...and just flush away", and "White King Toilet Wipes are made from specially designed material, which will disintegrate in the sewerage system when flushed, just like toilet paper".

It has been conceded by Pental that the following representations were made:

  • That the wipes were made from a special material that disintegrated in the sewerage system;
  • Had similar characteristics to toilet paper when flushed; and 
  • Were suitable to be flushed into the sewerage system.

Image: Clogged sewerage pipes as a result of 'flushable' wipes

“The Court’s decision shows that businesses face serious consequences if they make false or misleading statements about the nature of their products,” ACCC Commissioner Sarah Court said.

“The ACCC took action against Pental due to concerns that consumers were being misled into believing that the wipes were suitable to be flushed. These White King wipes can’t be flushed down the toilet, and Australian wastewater authorities face significant problems if they are because they can cause blockages in household and municipal sewerage systems.”