Notoriously small-sized H&M has announced they will change their sizing after years of customer complaints.
“We are taking the steps to change our womenswear measurements to be in line with UK sizing, for example, the previous measurements and fit of a size 12 will now be the measurements of a size 10,” said a spokesperson for the retailer told The Guardian.
Anyone who’s shopped at the fashion giant will know that it’s normal to have to size up one or two sizes to fit into their low-cost, fast fashion.
But now we know we know why:
Until now, H&M have translated their European sizes to a higher UK (or Australian) size than the majority of other stores.
For example, a 38 translates to a 10 on ASOS, while on H&M it translates to a 12.
But not for much longer! While new items will feature the new sizing in stores very soon, the majority of stock will still have the old sizing.
So it looks like, for a little longer, you’re gonna have to continue taking a wide range of sizes to the fitting room!