There are concerns cash bonuses could potentially encourage IVF doctors to act unethically.
Provider Virtus Health has a "High Performance Share Incentive" to reward specialists that achieve 400 or more cycles for three years - well over the company's average 149 per annum.
The base price is $500,000 with further bonuses dependent on share prices.
Likewise Monash IVF Group's "Practice Development Award" recognises the "consistent development of a fertility specialist's practice at above industry growth rates" over four, with a 50% cash and 50% shares bonus.
According to News Corp the nation's peak medical body has flagged fears schemes like this could see doctors blurring ethical lines in an attempt to carry out more cycles.
Both companies stated that there is absolutely no evidence any of their staff have put profit above patient welfare.
The very cheapest IVF options leave a hopeful parent-to-be $900 - $1500 out of pocket – while IVF Australia says the average treatment leaves patients $3,945 out of pocket.