Aussies Are Becoming Online Shopaholics

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Aussies Are Becoming Online Shopaholics


Aussies love a bit of online shopping... make that a lot of online shopping!

More than four billion packages go to our front doors each year. 

And surprise Surprise, its fashion that continues to dominate the online retail world. 

The 'Inside Australian Online Shopping Report', shows online sales have soared 11.5 per cent in 2016 compared with 2015.

And where are these coming from? 

Point Cook in Victoria still leads the country for shopping on the net, taking the crown for a second consecutive year. 

It's reporting 13.2 per cent growth, followed by Toowoomba in Queensland (7.6 per cent growth)  and Liverpool in NSW (15 per cent growth).

Australia Post's General Manager of eCommerce & International, Ben Franzi explains what Aussies are looking for.

"Price, range and convenience are the three main reasons why consumers shop online, and why growth rates remain strong," Mr Franzi said.

"Almost one third of all online purchases were made from 7pm-10pm, while 18 per cent were made from 2pm-5pm. Australians are increasingly using their smart phones to shop online, with purchases made from a mobile device growing 52 per cent."

Good news for Aussie businesses, domestic retailers accounted for 79 per cent of the total online spend.

 Top 10 online shopping buying locations and % growth

  • Point Cook, +13.2%
  • Toowoomba, +7.6%
  • Liverpool, +15%
  • Gosford +12.8%
  • Cranbourne, +17.6%
  • Hoppers Crossing, +16.8%
  • Mackay, +1.7%
  • Mandurah, +4.8%
  • Baulkham Hills, +21.1%
  • Campbelltown, +13.7%

*2016 calendar year compared with 2015 calendar year.