A new tourism ad has launched for Victoria.
However, there's something noticeably different about this campaign: it's targeted at dogs.
The digital campaign is optimised for dogs' vision and hearing, and targets those who are unable to duck away for a weekend without organising a pet sitter or pet hotel.
'Your Dog's Happy Space' is a part of the 'Your Happy Space' campaign by Visit Victoria and Clemenger BBDO Melbourne, and offers suggestions for dog-friendly travel ideas while showcasing a range of good boys and girls exploring.
“A short break away can have many of the same physical and mental health benefits for a dog as it would their owner," dog behaviouralist Dr Kate Mornement said.
“A new environment is not only stimulating and enriching for a dog but quality time together with a weekend away provides an opportunity for physical exercise, further develop social interaction, strengthen the bond and relieve stress.”