A Victorian property developer is battling to name streets in a housing development after characters and locations from Game of Thrones.
The developer of Charlemont Rise at Geelong says he was forced to change the name of Lannaster Road, because of the link to the incestuous Lannister siblings from Game of Thrones.
"The name was knocked back by the developers next door because of the relationship between the Lannister brother and sister on the show," project manager Gary Smith told AAP.
"I even changed the spelling to make it not as obvious."
There have been no complaints about the other street names in the estate, with more than a dozen inspired by the show, Mr Smith said.
Among the street names are Stannis, Winterfell, Greyjoy, Baelish and Tywin.
The most popular, however, is Snow Street - named after fan-favourite Jon Snow.
"The only big mistake we've made was naming a small street Snow Street. We thought Jon Snow was going to be dead but then he came back to life in the next season," Mr Smith said.
"He's everybody's favourite, we should've given him a large avenue."
Lannaster Road is now Precinct Road, in a move away from the theme.
Mr Smith said it was very hard to come up with new and original street names in a big city like Geelong.
"You've got to think outside the box, we were getting so many names rejected."
"That's why we went for Game of Thrones."