After half a century in operation, Franco Cozzo has sold his iconic furniture store in Footscray.
The 82-year-old has shipped off his Footscray location on Hopkins St for a handy sum of $6 million, according to a report in Star Weekly.
While his Brunswick store remains, Cozzo said it was time for him to wind back a little bit.
"The people of Footscray have given me great support for many years and I have beautiful memories," he told Star Weekly.
"I’ve been part of the community and Footscray has been part of me, but it’s time to relax a little more."
Cozzo earned fame for his recognisable commercials and grand sales in Brunswick and Footscray, which still air on TV.