Brisbane’s first ever ice cream festival is nearly here, and as expected it’s going to be massive.
In fact it’s going to be so massive that if you haven’t got a ticket already, you probably won’t be able to attend – because tickets sold out in three hours.
The festival’s official Facebook event went viral, with 8,900 people indicating that they wanted to attend and another 36,000 saying they were interested.
In response, the organisers introduced a free registration process to attend the event. Three sessions were available from 11am-1pm, 1pm-3pm and 3pm-5pm. Each session was capped at 1800 tickets, with a maximum of five tickets per person.
And in a sign of just how much we love ice cream in Brisbane, all the sessions sold out within just three hours.
“The online response we have received on social media so far has well exceeded our expectations,” said West Village Project Director Andrew Thompson.
The Ice Cream Festival will take place at the historic Peter’s Ice Cream Factory at 97 Boundary Street on March 11, and will feature a huge range of ice cream stalls including Gelato Messina, La Macelleria, The Doughnut Bar, Minus32, and vegan soft serve Cocowhip.
“The Brisbane Ice Cream Festival is shaping up to be a great event for the community and we’re excited to watch it all unfold on March 11,” Mr Thompson said.
“Peter’s Ice Cream Factory will once again be filled with ice cream for the first time since its closure in 1996.
“The Brisbane Ice Cream Festival aligns with our vision for West Village where we are re-imagining the heritage-listed Peter’s Ice Cream buildings to create a bustling retail and community hub in the heart of West End.
“The festival will be fun for all ages and families, and we also hope those attending will appreciate this historic significance of this landmark site.”
For all the details please visit www.brisbaneicecreamfestival.com.au.