Queensland could follow in the steps of Victoria to become the second Australian state to legalise euthanasia.
Advocates are today launching the state's biggest ever campaign, funded partly by the estate of former Brisbane Lord Mayor Clem Jones.
After having to endure his wife's slow agonising death, Jones noted his intentions to get assisted dying laws across the line in a letter about his final wishes, written before he passed away in 2007.
The goal is to set up a parliamentary inquiry into end-of-life issues by 2019.
David Muir, chair of the Clem Jones Trust, believes assisted dying is one of the most important social issues of our time.
"This is not about a governing party alone taking action. It is about all MPs - on both sides of the House and on the crossbenches - taking the initiative to allow a full inquiry to consider the issue along with potential law reforms," he said.
"Unlike other states, the Queensland Parliament has not debated this important subject and that should not continue in the new 56th Parliament."
"We should not continue to force people to take things into their own hands because of a lack of law reform, that would give them a lawful and dignified death in a strictly regulated environment," Muir said.
Currently, only ten countries across the world have legalised euthanasia.