It turns out the excitement of a new music festival for Adelaide wasn't enough to get people buying tickets.
Flux Festival has been cancelled just a week and a half out from its December 1 date at Bonython Park.
No reason's been given but it's believed poor ticket sales are to blame.
The event was also scheduled close to two other festivals with Sensation and Creamfields arriving in Australia the weekend before.
The festival was set to feature deadmau5, Showtek, Fedde Le Grand, L D R U, Dom Dolla, Set Mo, Ryan Riback, Oriental Cravings, Godlands plus special guest What So Not.
Event organisers have shut down all of its social media accounts and had this to say on their website -