The Hit Network today announced a formidable line up for Drive in 2018 - Carrie Bickmore and Tommy Little from 3.00pm - 4:30pm, followed by Drive team Hughesy and Kate from 4:30 - 6:30pm.
In a radio first the new extended Drive show programming, with four of Australia’s most loved and entertaining personalities, will broadcast to all 43 Hit Network radio stations, reaching an unrivalled 4.6 million listeners each week (3 million metro and 1.56 million in regional Australia), with a broad reach across all key audience segments, particularly women of all ages.
New friends Carrie Bickmore and Tommy Little have carved out a loyal audience of listeners with their natural chemistry and candour and have been huge hit across the network since they started this year. Audiences have been loud and clear with their wish for more and the show will be extended by half an hour to 4:30pm.
Sensational talent duo Dave Hughes and Kate Langbroek are long-time friends and have enjoyed a radio partnership with unrivalled kinship and will be making their Hit Network debut in January 2018.
Gemma Fordham, Hit Network’s Head of Content said, “We are delighted one of radio’s most enduring and hilarious duets, Hughesy and Kate, are joining our new Drive line up for 2018. The commute home is when we let go, relax and leave the work day behind and the Hit Network is committed to entertaining all people on their way, whether it is at 3pm, 5pm or 6pm. To be able to also confirm Carrie and Tommy, a show which just gets better and better, really does give the Hit Network and its audience the best of both worlds in 2018,“
On the announcement, Grant Blackley, CEO of SCA said “I’m absolutely thrilled to welcome Hughesy and Kate to the SCA family. Both are consummate professionals and wonderful entertainers and will be a great addition to the Hit Network’s already strong national Drive line-up with Carrie and Tommy”.